Published: Wed, March 22, 2017
World | By Lorena Waters

'Son of God': Fox's Big Push to Reach Hispanics With the 'First Latin Jesus' | Hollywood Reporter

'Son of God': Fox's Big Push to Reach Hispanics With the 'First Latin Jesus' | Hollywood Reporter

Mark Burnett -produced Jesus film in English or Spanish, and many in heavily Latino areas have committed to play It with dubbing by Mexican actors Eduardo Verastegui , Adriana Barraza and Blanca Soto .

Million of whom went to the movies 12 times annually in the US in 2012 - up from 8.4 million in 2011, according to the National Association of Theater Owners. The Son of God outreach includes a 22-minute TV special about the making of the film that will air Feb. 22 on Telemundo. Earlier in February, Arenas reps also attended two L.A. Conferences where they showed 50,000 Spanish-speaking women of faith a trailer, a video endorsement of the movie from Archbishop Jose Gomez and a testimonial from Diogo Morgado , the Catholic actor who plays Jesus.

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"There's a high level of Christianity in the Hispanic community, many of whom do not normally go to the movies but want to see Son of God," says Fox Domestic distribution chief Chris Aronson . Burnett notes the campaign has been helped by the fact that Morgado, who is Portuguese, "is the first Latin Jesus in an English film."

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